Top Chinese brands going global
but still most lack an SEO optimized international website.
China's Go Global Policy
Redefining "Made in China"
While companies the world over compete for a piece of China's populous market, start-ups headquartered in China want to conquer not just the domestic field, but also to come out on top worldwide.
It's an ambitious move that economists say will upgrade the country's position in the global value chain.
The trend comes at a time that an increasing number of private companies, such as Alibaba and Tencent, are taking the lead in the latest phase of the "China Going Out Policy", initiated at the turn of the century to increase the country's outbound investment by encouraging companies to go abroad. Promote brand recognition of Chinese companies in the EU and US markets, is a crucial goal given by the Chinese government.
China's international success stories
DJI, Huawei, Xiaomi
But many great ambitious Chinese companies lagging behind
SMEs lack professional international online presence
One of my observations on the China Going Global trend is the difference between ambition and capacity.
This blog follows top Chinese brands and their international digital strategies
Topics I cover are: Most valuable Chinese brands, global SEO strategies, international content marketing and more